The trailer for The Hobbit clearly effectively expresses the basic storyline of the film, through narration as well as visual montage, while still leaving the viewer wanting more. We are first set up though old Bilbo explaining that he never fully explained his adventures top Frodo and thus, it is assumed this movie is about his exaggerated adventures from his perspective, setting up the plot. By starting off with Frodo from Lord of the Rings, we also are connected to the narrative and backstory of that trilogy. Afterwards young Bilbo explains he is reluctant to go on the adventure, setting up the conflict. We are introduced to the dwarves, through narration and montage of their faces, setting up the characters. These quick clips also add to their character, as each shot gives the dwarves different attributes ranging from fat to agile to raging warrior, and sets Thorin up as leader though narration by Gandalf. Intercut are title slides giving the date of release but also using a map serving to orient the viewer. The mysterious chant of the dwarves and slow tracking shots give an epic and mysterious quality to the shots establishing both feel and setting. It also further establishes Thorin as leader of the dwarves when hes stands up first in the ominous chant. A dutch tilt shot of Gandalf gives another aspect of creepiness to the story, and a shot of Galadriel moving Gandalfs hair in a loving way seems to suggest a relationship not scene in Rings. At the end there a is a quick reveal of everyones favorite Mo-Cap, Gollum.
All in all, epic trailer, Pete.
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